A well-written job posting is the first touch point between your organization and potential candidates. It’s your chance to show off your company’s values and culture. A good job posting can draw attention to the job and your company, which will result in higher-quality applications and more interviews.
A good job description includes important information about the hiring process from beginning to finish. This will ensure that you and the applicant are on the same page with regards to what you expect from them. It can also help prevent ghosting and drop-offs and also an efficient and fair hiring process for all involved.
Make sure to use a clear, concise language that is easy to read for all kinds of audiences. Avoid jargons and cliches, that can make it difficult for potential candidates. It’s also important to use job ads as an opportunity to promote and encourage your diversity initiatives, so be sure the language used doesn’t exclude any specific group of people.
In addition, don’t overlook to include the main advantages and perks in your job descriptions. If your company offers free lunches, an awesome office with a view or allows flexible work hours It is important to include these in your job descriptions because they could swing a candidate in your favor over the competition. You should also include any volunteer or community involvement that your company is involved with. This is something that many potential employees look for when choosing which company to apply to.
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